Well...from what I heard or read...more speakers wont make it louder. Doubling the amount of speakers in close proximity to each other though will make it louder...further away. That's why big FOH systems have multiple spkrs/enclosures. They have to maintain a certain dB level at a certain distance. They get the sound to travel further with several cabs than they would with just one.
As far as how much power to make it twice as loud...well let's put it this way since we're talking about speakers... it will take you twice as much power to make a 97dB speaker sound as loud as a 100dB speaker. It's back to the...howcome your AC30 with 2-15W blues is as loud as my marshall with 4-G12H30s?...'Cause them blues is some efficient mofos! Cant remember exactly but IIRC, they have a sensitivity rating of at least 100 and the blackbacks are rated somewhere around 97dB..again, IIRC.
I already had a 2-EL84 (~ 18W) amp and was in the same boat...just COULDNT get it to have any balls with the guit's vol. rolled back a bit to clean it up. The 50W was even MORE unuseable for the rooms I play, just in the other direction.
The 36W is perfect for where I play....except the outdoor gigs and festivals...then I get to pull out the 50 and 100watters.
I never DID try more efficient spkrs with my 18watter. I DID play it with it's original jensen c12Ns (or Rs??? cant remember and dont know the sens rating), a closed back 2-12 cab with a G12H30 and a G12M70

(dont know the rating on the 70 either) and a 4-12 marshall model1982 slant with G12H30s. The bigger the cab the bigger the sound. More bottom...more everything but not really louder....if THAT makes any sense. Definately though, adding speakers wont give any amp more headroom. An impedance mismatch might lol.
So...the 36W "should" only be 3dB louder than the 18W. In reality, it ISNT much louder. I too have the half power switch in my 36W. There is DEFINATELY more headroom in 36W than 18 and it IS somewhat louder.
As much as I dont really like MV amps, I usually use the amp in 36W and use the master. It KICKS!
As was said earlier, it's pretty hard to get clean with a cranked 18W. I mean...cutting powerful FULL clean. In 36W it's pretty easy.
Again, I havent tried more efficient spkrs with an 18W. They MIGHT enable you to run the amp at lower volumes, maintaining some headroom and still have acceptable "loudness".
I DO have an eq pedal in my pedal thing which I use as a boost. I leave it pretty much flat with the main level slider up just a bit. It DOES provide a clean boost in 36W but like you say, it pretty much just messes things up in 18W mode (in a GOOD frickin way, mind you!). It might work a bit better with just the mids slightly boosted but again, adding ANYTHING to a cranked 18W isnt gonna give it headroom...well..except another 18watts lol.
Now I aint saying you should get a 36watter. You already have an EL84 amp and the 36er will sound pretty similar. If your gigs are like mine though, a 50 is too much. For ME, the goldilocks amp is the 36. It perfectly filled the hole in my collection of tools.
Good Luck!
