It's so hard to say what to look for. I'm no tube expert but this is what I've found.
It seems that almost half of old 12AX7/ECC83s are actually mullards. I find another one almost everytime I "re-look" through my stash and amps. At first I thought mullards said MULLARD on them. I didnt have any. When I learned that a lot of them were relabelled, I looked through my tubes and found that a couple WERE made in GR. Britain and had a seam on the top...probably mullards..
next I learned about etched datecodes and found one or 2 more in my stashes.
Today I tried an old AX7 from an old green Sylvania box. Well, inside the box was actually a GE long smooth plate. I tried it in my Harmony H415 that's in the livingroom.
I pulled the "ZENITH 7025"..actually an RCA 12AX7 from the H415's V1 and plugged the GE in. It sounded very sweet. Then I grabbed an AMPEREX that is pretty aggressive and snotty. WOAH!!! It's like there's something wrong with the LP GE cause the amperex made the amp twice as loud. Put the original Zenith back in to make sure and it was pretty close to the amperex. Tried an IEC mullard labelled I63 in it (rubbed-off the label

) and it was pretty neutral compared to the Amperex. Close but....
That amp is REALLY REALLY sweet but it lacks some headroom when rolling the guitar's vol back a bit to clean it up. Just looses all it's punch. I knew the Amperex would give it a bit of a shot in the arm. I find old Ei to sound a lot like that. Real aggressive, semi bright (not BAD bright), and in your face.
I'm "probably" just gonna put the zenith back in it cause it's pretty much in between the mullard and amperex.
I think the trick is, get every 12ax7 you can get your hands on. Go to garage sales and flea markets. Look for OLD p.a. amps (bogen....), tape decks, radios,...anything with tubes.
They make a pretty big difference. One amp will love one tube in V1 and another amp might love the same tube, but in V2......there are just SO many combinations. Once you get a lot of tubes and a lot of amps, you can drive yourself NUTS trying different combinations. Where does it stop...you need the right caps, the right iron, resistors, pots, jacks, frets, bridges, pickups, string gauge, pedals, inductors, half dead batteries, monster cable.....pick thickness...blah blah blah.
I still sound like me no matter what the wall voltage is that day but when everything is optimal or near optimal, I play BETTER. Tubes DO make a big difference. They're easy to change, relatively inexpensive, and its FUN to try them and collect them. Frick, it's even fun just to LOOK at them lol.
The difference between a crappy 12AX7 in V1 and a great AX7 in V1 is HUGE..like today with that half dead (?) GE longplate of mine. Or...like those stupid "perfectubes". Compare either of those to a top of the line million dollar NOS ECC83 and it's night and day. Compare a GOOD AX7 (like anything...GE, RCA, Westinghouse, Sylvania...Brimar, Amperex, philips, mullard...) to the BEST AX7, and the difference will be much more subtle.
You can find good ones on ebay...look for relabels where the seller doesnt really even know what it is and thus doesnt put any "trigger" words in the title like mullard or whatever. Look for made in gr britain, holland, germany...oops, I mean E or W Germany, Czekoslovakia......or look for acid etched datecodes.
There are also people here and at other "amp sites" who sell good used and NOS stuff. Tubegetter, Tubetramp, Sgt. overdrive....Heck, in a week or so, I might even be able to do a beauty or two at a decent price. I mean just a "normal" mullard I63 or something.